Dsd Merchandisers vs Plentiful Planet · Bay Area shelf head-to-head
Dsd Merchandisers and Plentiful Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineup
Dsd Merchandisers
Plentiful Planet
49
brand power
19
61
products
6
11
categories
2
27
subcategories
2
4
grocers
2
$10.00
avg price
$11.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Plentiful Planet
Distribution · 30% of score17·8
P
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
only Plentiful Planet
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 4
only Plentiful Planet · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Plentiful Planet
