Ducktrap River Of Maine vs Blue Hill Bay · Bay Area shelf head-to-head
Ducktrap River Of Maine and Blue Hill Bay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Hill Bay is in more Bay Area grocers
Ducktrap River Of Maine
Blue Hill Bay
32
brand power
34
9
products
7
2
categories
4
3
subcategories
4
11
grocers
12
$2.31
price per oz
$2.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ducktrap River Of Maine▭ Blue Hill Bay
Distribution · 30% of score46·50
B
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ducktrap River Of Maine
no top category Blue Hill Bay doesn’t also play in.
only Blue Hill Bay
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ducktrap River Of Maine · 3
only Blue Hill Bay · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ducktrap River Of Maine · Blue Hill Bay
