Ducktrap vs Kikka Sushi · Bay Area shelf head-to-head
Ducktrap and Kikka Sushi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikka Sushi carries more Brand PowerDucktrap is in more Bay Area grocersKikka Sushi fields the deeper lineup
Ducktrap
Kikka Sushi
14
brand power
37
4
products
33
1
categories
5
2
subcategories
6
5
grocers
3
$14.63
avg price
$10.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ducktrap▭ Kikka Sushi
Distribution · 30% of score21·13
D
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ducktrap
no top category Kikka Sushi doesn’t also play in.
only Kikka Sushi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ducktrap · 3
only Kikka Sushi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ducktrap · Kikka Sushi