E. Waldo Ward & Son vs Beaver · Bay Area shelf head-to-head
E. Waldo Ward & Son and Beaver, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beaver carries more Brand PowerBeaver is in more Bay Area grocersBeaver fields the deeper lineup
E. Waldo Ward & Son
Beaver
0
brand power
39
8
products
16
3
categories
3
5
subcategories
8
2
grocers
12
$7.95
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ E. Waldo Ward & Son▭ Beaver
Distribution · 30% of score8·50
E
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only E. Waldo Ward & Son · 0
no exclusive doors — everywhere E. Waldo Ward & Son is, Beaver is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: E. Waldo Ward & Son · Beaver