E. Waldo Ward & Son vs Heinz · Bay Area shelf head-to-head
E. Waldo Ward & Son and Heinz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineup
E. Waldo Ward & Son
Heinz
0
brand power
58
8
products
42
3
categories
5
5
subcategories
13
2
grocers
16
$7.95
avg price
$6.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ E. Waldo Ward & Son▭ Heinz
Distribution · 30% of score8·67
E
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces1 vs 6 SKUs
E
<1% of shelf
only E. Waldo Ward & Son
only Heinz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only E. Waldo Ward & Son · 0
no exclusive doors — everywhere E. Waldo Ward & Son is, Heinz is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: E. Waldo Ward & Son · Heinz