Earthbound Farm vs Signature · Bay Area shelf head-to-head
Earthbound Farm and Signature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earthbound Farm carries more Brand PowerEarthbound Farm is in more Bay Area grocersEarthbound Farm fields the deeper lineup
Earthbound Farm
Signature
74
brand power
27
63
products
6
6
categories
4
8
subcategories
4
16
grocers
2
$6.79
avg price
$4.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earthbound Farm▭ Signature
Distribution · 30% of score67·8
S
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earthbound Farm
only Signature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earthbound Farm · Signature