Eden Foods vs West Life · Bay Area shelf head-to-head
Eden Foods and West Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eden Foods carries more Brand PowerEden Foods is in more Bay Area grocersEden Foods fields the deeper lineupEden Foods sits further up the premium end
Eden Foods
West Life
62
brand power
30
78
products
3
32
categories
1
15
grocers
12
84.3¢
price per fl oz
17.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eden Foods▭ West Life
Distribution · 30% of score63·50
W
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eden Foods
only West Life
no top category Eden Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eden Foods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eden Foods · West Life
