Effie's Homemade vs Kedem · Bay Area shelf head-to-head
Effie's Homemade and Kedem, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kedem carries more Brand PowerEffie's Homemade is in more Bay Area grocersKedem fields the deeper lineupEffie's Homemade sits further up the premium end
Effie's Homemade
Kedem
34
brand power
45
9
products
19
2
categories
7
11
grocers
9
$1.20
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Effie's Homemade▭ Kedem
Distribution · 30% of score46·38
K
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Effie's Homemade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Effie's Homemade · Kedem
