El Pato vs Del Monte · Bay Area shelf head-to-head
El Pato and Del Monte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineupEl Pato sits further up the premium end
El Pato
Del Monte
22
brand power
66
6
products
114
4
categories
10
4
subcategories
25
6
grocers
14
25.0¢
price per oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Pato▭ Del Monte
Distribution · 30% of score25·58
E
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Pato
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Pato · 0
no exclusive doors — everywhere El Pato is, Del Monte is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Pato · Del Monte