Emmy's Organics vs Siete · Bay Area shelf head-to-head
Emmy's Organics and Siete, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineup
Emmy's Organics
Siete
22
brand power
70
6
products
77
1
categories
12
1
subcategories
22
6
grocers
21
$1.33
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Emmy's Organics▭ Siete
Distribution · 30% of score25·88
carried in 6 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Emmy's Organics
no top category Siete doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Emmy's Organics · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Emmy's Organics · Siete
