Epic vs Archer · Bay Area shelf head-to-head
Epic and Archer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epic carries more Brand PowerArcher is in more Bay Area grocersEpic fields the deeper lineup
Epic
Archer
66
brand power
49
39
products
22
8
categories
1
15
grocers
17
$2.51
price per oz
$3.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Epic▭ Archer
Distribution · 30% of score63·71
carried in 15 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Archer
no top category Epic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Epic · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Epic · Archer
