Epic vs Fable Fish · Bay Area shelf head-to-head
Epic and Fable Fish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epic carries more Brand PowerEpic is in more Bay Area grocersEpic fields the deeper lineupFable Fish sits further up the premium end
Epic
Fable Fish
66
brand power
15
39
products
3
8
categories
1
15
grocers
3
$2.51
price per oz
$5.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Epic▭ Fable Fish
Distribution · 30% of score63·13
F
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fable Fish
no top category Epic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Epic · Fable Fish
