Epic vs Mighty Spark · Bay Area shelf head-to-head
Epic and Mighty Spark, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epic carries more Brand PowerEpic is in more Bay Area grocersEpic fields the deeper lineup
Epic
Mighty Spark
66
brand power
22
39
products
6
8
categories
1
15
grocers
5
$2.51
price per oz
$2.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Epic▭ Mighty Spark
Distribution · 30% of score63·21
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mighty Spark
no top category Epic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Epic · Mighty Spark
