Epic vs Righteous Felon · Bay Area shelf head-to-head
Epic and Righteous Felon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epic carries more Brand PowerEpic is in more Bay Area grocersEpic fields the deeper lineup
Epic
Righteous Felon
66
brand power
31
39
products
14
8
categories
1
15
grocers
6
$2.51
price per oz
$3.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Epic▭ Righteous Felon
Distribution · 30% of score63·25
R
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Righteous Felon
no top category Epic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Epic · Righteous Felon
