Equal Exchange vs Guittard · Bay Area shelf head-to-head
Equal Exchange and Guittard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guittard carries more Brand PowerGuittard is in more Bay Area grocersEqual Exchange fields the deeper lineup
Equal Exchange
Guittard
53
brand power
70
43
products
25
8
categories
5
14
subcategories
7
12
grocers
19
$2.14
price per oz
$1.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equal Exchange▭ Guittard
Distribution · 30% of score50·79
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hot Drinks1 vs 1 SKUs
only Equal Exchange
only Guittard
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Equal Exchange · 0
no exclusive doors — everywhere Equal Exchange is, Guittard is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equal Exchange · Guittard
