Equal Exchange vs Hu · Bay Area shelf head-to-head
Equal Exchange and Hu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu is in more Bay Area grocersEqual Exchange fields the deeper lineupHu sits further up the premium end
Equal Exchange
Hu
53
brand power
55
43
products
31
8
categories
6
12
grocers
18
$2.14
price per oz
$3.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equal Exchange▭ Hu
Distribution · 30% of score50·75
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy10 vs 23 SKUs
<1% of shelf
only Equal Exchange
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Equal Exchange · 0
no exclusive doors — everywhere Equal Exchange is, Hu is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equal Exchange · Hu
