Essential Everyday vs Hawaii's Own · Bay Area shelf head-to-head
Essential Everyday and Hawaii's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineupHawaii's Own sits further up the premium end
Essential Everyday
Hawaii's Own
58
brand power
15
214
products
5
44
categories
1
57
subcategories
1
8
grocers
2
22.1¢
price per fl oz
38.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Hawaii's Own
Distribution · 30% of score33·8
E
H
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
only Hawaii's Own
no top category Essential Everyday doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 7
only Hawaii's Own · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Hawaii's Own
