Ethel's Baking Co vs Favorite Day Bakery · Bay Area shelf head-to-head
Ethel's Baking Co and Favorite Day Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Favorite Day Bakery carries more Brand PowerEthel's Baking Co is in more Bay Area grocersFavorite Day Bakery fields the deeper lineup
Ethel's Baking Co
Favorite Day Bakery
28
brand power
44
10
products
36
3
categories
8
5
subcategories
17
3
grocers
1
$7.35
avg price
$6.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ethel's Baking Co▭ Favorite Day Bakery
Distribution · 30% of score13·4
F
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ethel's Baking Co
only Favorite Day Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ethel's Baking Co · 3
only Favorite Day Bakery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ethel's Baking Co · Favorite Day Bakery