European Gourmet Bakery vs Pillsbury · Bay Area shelf head-to-head
European Gourmet Bakery and Pillsbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerPillsbury is in more Bay Area grocersPillsbury fields the deeper lineup
European Gourmet Bakery
Pillsbury
0
brand power
72
4
products
74
2
categories
10
1
grocers
12
$5.49
avg price
$6.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ European Gourmet Bakery▭ Pillsbury
Distribution · 30% of score4·50
E
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only European Gourmet Bakery
no top category Pillsbury doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only European Gourmet Bakery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: European Gourmet Bakery · Pillsbury