Evol vs Healthy Choice · Bay Area shelf head-to-head
Evol and Healthy Choice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Healthy Choice carries more Brand PowerHealthy Choice is in more Bay Area grocersHealthy Choice fields the deeper lineupEvol sits further up the premium end
Evol
Healthy Choice
35
brand power
50
16
products
39
4
categories
6
5
subcategories
6
6
grocers
8
78.1¢
price per oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evol▭ Healthy Choice
Distribution · 30% of score25·33
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals7 vs 8 SKUs
2% of shelf
only Evol
only Healthy Choice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Healthy Choice · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evol · Healthy Choice
