Evolution Fresh vs Florida's Natural · Bay Area shelf head-to-head
Evolution Fresh and Florida's Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evolution Fresh carries more Brand PowerEvolution Fresh is in more Bay Area grocersEvolution Fresh fields the deeper lineupEvolution Fresh sits further up the premium end
Evolution Fresh
Florida's Natural
54
brand power
39
53
products
18
4
categories
2
13
subcategories
5
15
grocers
12
36.9¢
price per fl oz
14.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evolution Fresh▭ Florida's Natural
Distribution · 30% of score63·50
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Florida's Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evolution Fresh · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evolution Fresh · Florida's Natural
