Farmer Joes vs Straus Family Creamery · Bay Area shelf head-to-head
Farmer Joes and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersStraus Family Creamery fields the deeper lineupFarmer Joes sits further up the premium end
Farmer Joes
Straus Family Creamery
19
brand power
65
7
products
44
1
categories
9
1
subcategories
11
1
grocers
20
29.8¢
price per fl oz
39.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farmer Joes▭ Straus Family Creamery
Distribution · 30% of score4·83
F
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farmer Joes
no top category Straus Family Creamery doesn’t also play in.
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Farmer Joes · 0
no exclusive doors — everywhere Farmer Joes is, Straus Family Creamery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farmer Joes · Straus Family Creamery