Felicetti vs Montebello · Bay Area shelf head-to-head
Felicetti and Montebello, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Montebello is in more Bay Area grocersMontebello fields the deeper lineup
Felicetti
Montebello
27
brand power
27
11
products
16
1
categories
2
8
subcategories
10
6
grocers
8
34.8¢
price per oz
40.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Felicetti▭ Montebello
Distribution · 30% of score25·33
F
M
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score60·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Felicetti
no top category Montebello doesn’t also play in.
only Montebello
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Felicetti · 2
only Montebello · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Felicetti · Montebello
