Felicetti vs Rummo · Bay Area shelf head-to-head
Felicetti and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocersRummo fields the deeper lineup
Felicetti
Rummo
27
brand power
51
11
products
29
1
categories
2
8
subcategories
15
6
grocers
15
34.8¢
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Felicetti▭ Rummo
Distribution · 30% of score25·63
F
carried in 6 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Felicetti
no top category Rummo doesn’t also play in.
only Rummo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Felicetti · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Felicetti · Rummo
