Fentimans vs Santa Cruz Organic · Bay Area shelf head-to-head
Fentimans and Santa Cruz Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerSanta Cruz Organic is in more Bay Area grocersSanta Cruz Organic fields the deeper lineupFentimans sits further up the premium end
Fentimans
Santa Cruz Organic
27
brand power
60
11
products
41
2
categories
8
4
subcategories
13
9
grocers
19
28.5¢
price per fl oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fentimans▭ Santa Cruz Organic
Distribution · 30% of score38·79
carried in 9 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fentimans
only Santa Cruz Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fentimans · 1
only Santa Cruz Organic · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fentimans · Santa Cruz Organic