Ferndale Organic A2/a2 vs Straus Family Creamery · Bay Area shelf head-to-head
Ferndale Organic A2/a2 and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersStraus Family Creamery fields the deeper lineupFerndale Organic A2/a2 sits further up the premium end
Ferndale Organic A2/a2
Straus Family Creamery
11
brand power
65
2
products
44
1
categories
9
1
subcategories
11
2
grocers
20
17.1¢
price per fl oz
39.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ferndale Organic A2/a2▭ Straus Family Creamery
Distribution · 30% of score8·83
F
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ferndale Organic A2/a2
no top category Straus Family Creamery doesn’t also play in.
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ferndale Organic A2/a2 · 0
no exclusive doors — everywhere Ferndale Organic A2/a2 is, Straus Family Creamery is too.
only Straus Family Creamery · 18
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ferndale Organic A2/a2 · Straus Family Creamery