Ficacci vs Divina · Bay Area shelf head-to-head
Ficacci and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Ficacci
Divina
11
brand power
69
3
products
77
1
categories
14
1
subcategories
20
1
grocers
20
$11.42
avg price
$8.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ficacci▭ Divina
Distribution · 30% of score4·83
F
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ficacci
no top category Divina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ficacci · 0
no exclusive doors — everywhere Ficacci is, Divina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ficacci · Divina
