Filthy vs Divina · Bay Area shelf head-to-head
Filthy and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Filthy
Divina
32
brand power
69
10
products
77
5
categories
14
6
subcategories
20
4
grocers
20
$1.33
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Filthy▭ Divina
Distribution · 30% of score17·83
F
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Filthy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Filthy · 0
no exclusive doors — everywhere Filthy is, Divina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Filthy · Divina
