Fly By Jing vs Hotpot Queen · Bay Area shelf head-to-head
Fly By Jing and Hotpot Queen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fly By Jing carries more Brand PowerFly By Jing is in more Bay Area grocersFly By Jing fields the deeper lineupHotpot Queen sits further up the premium end
Fly By Jing
Hotpot Queen
49
brand power
33
19
products
10
6
categories
3
7
subcategories
4
13
grocers
6
$2.18
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fly By Jing▭ Hotpot Queen
Distribution · 30% of score54·25
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fly By Jing
only Hotpot Queen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fly By Jing · Hotpot Queen
