Fly By Jing vs Masala Gossip · Bay Area shelf head-to-head
Fly By Jing and Masala Gossip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fly By Jing carries more Brand PowerFly By Jing is in more Bay Area grocersFly By Jing fields the deeper lineupMasala Gossip sits further up the premium end
Fly By Jing
Masala Gossip
49
brand power
21
19
products
10
6
categories
1
7
subcategories
3
13
grocers
2
$2.18
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fly By Jing▭ Masala Gossip
Distribution · 30% of score54·8
M
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fly By Jing
only Masala Gossip
no top category Fly By Jing doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fly By Jing · Masala Gossip