Follow Your Heart vs Chosen Foods · Bay Area shelf head-to-head
Follow Your Heart and Chosen Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineupChosen Foods sits further up the premium end
Follow Your Heart
Chosen Foods
52
brand power
55
24
products
31
3
categories
4
4
subcategories
11
17
grocers
19
57.6¢
price per fl oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Follow Your Heart▭ Chosen Foods
Distribution · 30% of score71·79
carried in 17 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments11 vs 10 SKUs
only Follow Your Heart
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Follow Your Heart · Chosen Foods
