FOND Bone Broth vs Kettle & Fire · Bay Area shelf head-to-head
FOND Bone Broth and Kettle & Fire, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle & Fire carries more Brand PowerKettle & Fire is in more Bay Area grocers
FOND Bone Broth
Kettle & Fire
44
brand power
54
27
products
27
4
categories
4
4
subcategories
6
1
grocers
16
$15.99
avg price
$8.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ FOND Bone Broth▭ Kettle & Fire
Distribution · 30% of score4·67
F
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only FOND Bone Broth
only Kettle & Fire
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only FOND Bone Broth · 0
no exclusive doors — everywhere FOND Bone Broth is, Kettle & Fire is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: FOND Bone Broth · Kettle & Fire
