Fonti Di Crodo vs Martinelli's · Bay Area shelf head-to-head
Fonti Di Crodo and Martinelli's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Martinelli's carries more Brand PowerMartinelli's is in more Bay Area grocersMartinelli's fields the deeper lineupMartinelli's sits further up the premium end
Fonti Di Crodo
Martinelli's
15
brand power
62
3
products
35
2
categories
4
3
grocers
21
16.9¢
price per fl oz
23.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fonti Di Crodo▭ Martinelli's
Distribution · 30% of score13·88
F
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fonti Di Crodo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fonti Di Crodo · 0
no exclusive doors — everywhere Fonti Di Crodo is, Martinelli's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fonti Di Crodo · Martinelli's
