Food For Life vs Living Intentions · Bay Area shelf head-to-head
Food For Life and Living Intentions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life carries more Brand PowerFood For Life is in more Bay Area grocersFood For Life fields the deeper lineupFood For Life sits further up the premium end
Food For Life
Living Intentions
53
brand power
30
27
products
12
4
categories
6
18
grocers
6
46.9¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Food For Life▭ Living Intentions
Distribution · 30% of score75·25
carried in 18 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Food For Life
only Living Intentions
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Food For Life · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Food For Life · Living Intentions
