Food For Life vs Thomas’ · Bay Area shelf head-to-head
Food For Life and Thomas’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life is in more Bay Area grocersThomas’ fields the deeper lineupFood For Life sits further up the premium end
Food For Life
Thomas’
53
brand power
50
27
products
30
4
categories
3
8
subcategories
5
18
grocers
15
$1.07
price per item
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Food For Life▭ Thomas’
Distribution · 30% of score75·63
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Food For Life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Food For Life · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Food For Life · Thomas’
