Foodies vs Abbot's · Bay Area shelf head-to-head
Foodies and Abbot's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abbot's carries more Brand PowerAbbot's is in more Bay Area grocersAbbot's fields the deeper lineupAbbot's sits further up the premium end
Foodies
Abbot's
25
brand power
40
5
products
8
3
categories
4
3
subcategories
5
7
grocers
9
99.5¢
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foodies▭ Abbot's
Distribution · 30% of score29·38
F
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Foodies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Foodies · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foodies · Abbot's
