Foodies vs Nutcase Organics · Bay Area shelf head-to-head
Foodies and Nutcase Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Foodies is in more Bay Area grocers
Foodies
Nutcase Organics
25
brand power
21
5
products
5
3
categories
4
7
grocers
1
99.5¢
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foodies▭ Nutcase Organics
Distribution · 30% of score29·4
F
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Foodies
only Nutcase Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Foodies · 6
only Nutcase Organics · 0
no exclusive doors — everywhere Nutcase Organics is, Foodies is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foodies · Nutcase Organics
