Foodies vs Tofurky · Bay Area shelf head-to-head
Foodies and Tofurky, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofurky carries more Brand PowerTofurky is in more Bay Area grocersTofurky fields the deeper lineup
Foodies
Tofurky
25
brand power
57
5
products
16
3
categories
4
3
subcategories
6
7
grocers
19
99.5¢
price per oz
87.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foodies▭ Tofurky
Distribution · 30% of score29·79
F
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Foodies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Foodies · 0
no exclusive doors — everywhere Foodies is, Tofurky is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foodies · Tofurky
