Fortune vs Wel-pac · Bay Area shelf head-to-head
Fortune and Wel-pac, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wel-pac carries more Brand PowerWel-pac is in more Bay Area grocersWel-pac fields the deeper lineupWel-pac sits further up the premium end
Fortune
Wel-pac
27
brand power
41
8
products
12
3
categories
8
4
subcategories
11
4
grocers
7
$5.04
avg price
$4.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fortune▭ Wel-pac
Distribution · 30% of score17·29
F
W
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score49·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Noodles2 vs 2 SKUs
F
1% of shelf
only Fortune
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fortune · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fortune · Wel-pac