Foster's vs Mezzetta · Bay Area shelf head-to-head
Foster's and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineup
Foster's
Mezzetta
7
brand power
68
8
products
65
3
categories
9
3
grocers
20
$10.46
avg price
$7.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foster's▭ Mezzetta
Distribution · 30% of score13·83
F
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Foster's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Foster's · 0
no exclusive doors — everywhere Foster's is, Mezzetta is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foster's · Mezzetta