Fratelli Minaglia vs Delallo · Bay Area shelf head-to-head
Fratelli Minaglia and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineupDelallo sits further up the premium end
Fratelli Minaglia
Delallo
7
brand power
63
3
products
79
1
categories
23
2
subcategories
31
2
grocers
15
$7.56
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fratelli Minaglia▭ Delallo
Distribution · 30% of score8·63
F
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fratelli Minaglia
no top category Delallo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fratelli Minaglia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fratelli Minaglia · Delallo