Frontier Co-op vs The Spice House · Bay Area shelf head-to-head
Frontier Co-op and The Spice House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontier Co-op carries more Brand PowerFrontier Co-op is in more Bay Area grocersFrontier Co-op fields the deeper lineupThe Spice House sits further up the premium end
Frontier Co-op
The Spice House
60
brand power
22
72
products
6
10
categories
3
36
subcategories
3
12
grocers
2
$10.00
price per oz
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frontier Co-op▭ The Spice House
Distribution · 30% of score50·8
T
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frontier Co-op
only The Spice House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frontier Co-op · The Spice House
