Galvanina vs Martinelli's · Bay Area shelf head-to-head
Galvanina and Martinelli's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Martinelli's carries more Brand PowerMartinelli's is in more Bay Area grocersMartinelli's fields the deeper lineupGalvanina sits further up the premium end
Galvanina
Martinelli's
29
brand power
62
9
products
35
3
categories
4
5
subcategories
4
5
grocers
21
23.9¢
price per fl oz
23.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Galvanina▭ Martinelli's
Distribution · 30% of score21·88
carried in 5 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Galvanina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Galvanina · 0
no exclusive doors — everywhere Galvanina is, Martinelli's is too.
only Martinelli's · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Galvanina · Martinelli's
