Gamesa vs Pepperidge Farm · Bay Area shelf head-to-head
Gamesa and Pepperidge Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerPepperidge Farm is in more Bay Area grocersPepperidge Farm fields the deeper lineup
Gamesa
Pepperidge Farm
0
brand power
63
2
products
68
1
categories
10
1
subcategories
14
1
grocers
13
$4.39
avg price
$8.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gamesa▭ Pepperidge Farm
Distribution · 30% of score4·54
G
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gamesa
no top category Pepperidge Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gamesa · 0
no exclusive doors — everywhere Gamesa is, Pepperidge Farm is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gamesa · Pepperidge Farm