Garden Of Life vs Sunfood Superfood · Bay Area shelf head-to-head
Garden Of Life and Sunfood Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garden Of Life carries more Brand PowerSunfood Superfood is in more Bay Area grocersSunfood Superfood fields the deeper lineup
Garden Of Life
Sunfood Superfood
41
brand power
36
8
products
11
4
categories
4
5
subcategories
7
3
grocers
5
$19.01
avg price
$21.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garden Of Life▭ Sunfood Superfood
Distribution · 30% of score13·21
S
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seeds1 vs 2 SKUs
only Sunfood Superfood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Garden Of Life · 2
only Sunfood Superfood · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garden Of Life · Sunfood Superfood
