Gefen vs Nature Nate's · Bay Area shelf head-to-head
Gefen and Nature Nate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature Nate's is in more Bay Area grocersNature Nate's fields the deeper lineupNature Nate's sits further up the premium end
Gefen
Nature Nate's
38
brand power
42
13
products
24
9
categories
3
7
grocers
9
62.8¢
price per oz
99.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gefen▭ Nature Nate's
Distribution · 30% of score29·38
G
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gefen · 3
only Nature Nate's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gefen · Nature Nate's