Gefen vs Sue Bee Honey · Bay Area shelf head-to-head
Gefen and Sue Bee Honey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gefen carries more Brand PowerGefen is in more Bay Area grocersGefen fields the deeper lineup
Gefen
Sue Bee Honey
38
brand power
18
13
products
7
9
categories
1
7
grocers
6
62.8¢
price per oz
77.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gefen▭ Sue Bee Honey
Distribution · 30% of score29·25
G
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sue Bee Honey
no top category Gefen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gefen · 3
only Sue Bee Honey · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gefen · Sue Bee Honey