Gen vs Kinder's · Bay Area shelf head-to-head
Gen and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineup
Gen
Kinder's
19
brand power
60
5
products
96
3
categories
6
3
subcategories
15
1
grocers
14
$18.65
avg price
$7.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gen▭ Kinder's
Distribution · 30% of score4·58
G
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gen · 0
no exclusive doors — everywhere Gen is, Kinder's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gen · Kinder's
