Gerber vs Once Upon A Farm · Bay Area shelf head-to-head
Gerber and Once Upon A Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Upon A Farm carries more Brand PowerOnce Upon A Farm is in more Bay Area grocersOnce Upon A Farm fields the deeper lineupOnce Upon A Farm sits further up the premium end
Gerber
Once Upon A Farm
45
brand power
60
50
products
61
5
categories
8
6
subcategories
9
7
grocers
15
79.6¢
price per oz
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gerber▭ Once Upon A Farm
Distribution · 30% of score29·63
G
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks14 vs 28 SKUs
G
1% of shelf
only Gerber
only Once Upon A Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gerber · 1
only Once Upon A Farm · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gerber · Once Upon A Farm
