Ghirardelli vs Otto's Naturals · Bay Area shelf head-to-head
Ghirardelli and Otto's Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineupOtto's Naturals sits further up the premium end
Ghirardelli
Otto's Naturals
67
brand power
26
69
products
6
7
categories
3
9
subcategories
4
19
grocers
5
$1.47
price per oz
92.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghirardelli▭ Otto's Naturals
Distribution · 30% of score79·21
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Mixes1 vs 1 SKUs
1% of shelf
only Otto's Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghirardelli · Otto's Naturals